For the past year, it has been remarkable to see how much market share the Android OS has absolutely dominated the mobile OS space, with the next closest OS, iOS, less than half the share that Google's Android currently occupies.  Obviously, if we are not allocating resources, efforts, and time towards either learning, developing, and incorporating Android technology or applications into our existing systems or improving our abilities to embed and integrate or interoperate with the Android system, we are unequivocally placing themselves at a disadvantage and missing out on a 1.36 billion global smartphone market.  Secondly, the next takeaway is how this market is geographically based in Asia, which logically aligns with the global population proportionately largest in Asia, where over 2/3 of the global population resides.